Frank Warren Promotions will use an interview between the two fighters on the top of their homepage and let the fighters spit their hate of each other to get the fans excited and feel they are involved in the fight as they've listened to a personal argument between them. They will attend live interviews together and have them argue in in front of press and the public. The website seems to incise people to interact with the company by giving full details about the fighters they promote.
Frank Warren Promotions has 5,283 fans on Facebook and growing each day, they comment at least a few times a day but not everyday, usually at least 5 times a week. This also links in with their twitter page which is called @frankwarren_tv has 12,275 followers and tweet everyday promoting each fight they do. This shows me that their main advertisement is by t.v promotions. They are promoting this fight through Box Nation as they are the t.v provider and without this no-one could see the fight on t.v.
Warren seems a bit more committed to social media compared to The ARC Show as I believe they are aiming at a wider audience than The ARC Show, suggesting that The Arc Show is aiming at more of a specific group and aiming at people with a professional job or background with a lighting business. I believe Warren relies on media coverage as part of their promotion tactics as people now link heated press interviews with Boxing as history shows.
The ARC Show will put out videos as mentioned above but not to the same level as Warren. The Arc shows website is very easy to move around and most information that people would want to know about is available, though there is one thing that I thought was odd which is you can't access the floor plan, to do this you have to contact people from the company, this happens on a couple of their posts. Warren has a lot of media attention on their website whereas the ARC has people in the industry talking about their event to help spread their good work and the name. There are plenty of picture sand videos from previous events which has some good info on what to expect, which includes a conference programme.
As for Warren, their website is a different layout they have TV style adverts that are shown at the top of their homepage. Warrens goes more in depth with showing the fighters and showing up coming events to help advertise and get the audience involved. They link the website with Box Nation. It's an informative site with up coming events, which you can access detailed information on.
They both advertise the fact they they both use social media, which gives you the option to follow them on Twitter on like their Facebook page where you can access recent events that are happening and catch up on past stories just in case you miss anything.
As regarding getting any contact back from each company, well, I had nothing at all back from warren regarding any questions I sent them and the same with The ARC Show, I had no response. Though The ARC Show did send me a ticket to the event, which was appreciated, would of been an absolute touch to get one from Warren but lets be honest, that's not going to happen now is it. I did get a lot of Google alerts from both, more so from Frank Warren Promotions, but they were no relation to my questions just about events that were taking place at the show itself.
This is a classic way to promote boxing. Promoters have been doing press conferences with both fighters since boxing began. A boxing match wouldn't be the same to me if this didn't happen. It happens in all sports and they do this to build anticipation for the match which to me is a good start to any sporting event. Also Frank Warren Promotions here shows their understanding of the marketing plan where they will use a quick advert in a magazine or posters around by getting the attention of the target market then they keep the interest by showing the other fights that will be happening at the same event that night then they have the fans desire with heated press interviews such as this one then the action which they will advertise their ticket sales on the web, box office and their tv ad, As Box nation is owned by Frank Warren Promotions.
Frank Warren Promotions has recently added and branded the fight as Lionheart vs Braveheart as George Groves (Lionheart) is English and Kenny Anderson (Breaveheart) is Scottish, this helps gain support from people from that country, a popular advertising tactic that helps capture the target market as most boxers are given fight names as it makes them sound like warriors which helps build tension for a great match up. This features at the top of the websites homepage as the closer to the fight we get the more they seem to show as other fights that they promote have now passed.
Here is a classic example of boxing advertising. Watch all the way through and here what the commentator is saying at the end. This is Derek Chisora, which is another fighter who Frank Warren Promotions promotes.
Though this is bad press and is not a good look from a promotional point of view or as advertising, at the end of the day it's still advertising, and in the boxing world this is what gets peoples attention for a future fight as these types of events get big media attention. These situations could be prevented and calmed down with security and police but as far as boxing goes, people sit back for a minute and let the fighters do such things for this reason.
Warren seems a bit more committed to social media compared to The ARC Show as I believe they are aiming at a wider audience than The ARC Show, suggesting that The Arc Show is aiming at more of a specific group and aiming at people with a professional job or background with a lighting business. I believe Warren relies on media coverage as part of their promotion tactics as people now link heated press interviews with Boxing as history shows.
The ARC Show will put out videos as mentioned above but not to the same level as Warren. The Arc shows website is very easy to move around and most information that people would want to know about is available, though there is one thing that I thought was odd which is you can't access the floor plan, to do this you have to contact people from the company, this happens on a couple of their posts. Warren has a lot of media attention on their website whereas the ARC has people in the industry talking about their event to help spread their good work and the name. There are plenty of picture sand videos from previous events which has some good info on what to expect, which includes a conference programme.
As for Warren, their website is a different layout they have TV style adverts that are shown at the top of their homepage. Warrens goes more in depth with showing the fighters and showing up coming events to help advertise and get the audience involved. They link the website with Box Nation. It's an informative site with up coming events, which you can access detailed information on.
They both advertise the fact they they both use social media, which gives you the option to follow them on Twitter on like their Facebook page where you can access recent events that are happening and catch up on past stories just in case you miss anything.
As regarding getting any contact back from each company, well, I had nothing at all back from warren regarding any questions I sent them and the same with The ARC Show, I had no response. Though The ARC Show did send me a ticket to the event, which was appreciated, would of been an absolute touch to get one from Warren but lets be honest, that's not going to happen now is it. I did get a lot of Google alerts from both, more so from Frank Warren Promotions, but they were no relation to my questions just about events that were taking place at the show itself.This is a classic way to promote boxing. Promoters have been doing press conferences with both fighters since boxing began. A boxing match wouldn't be the same to me if this didn't happen. It happens in all sports and they do this to build anticipation for the match which to me is a good start to any sporting event. Also Frank Warren Promotions here shows their understanding of the marketing plan where they will use a quick advert in a magazine or posters around by getting the attention of the target market then they keep the interest by showing the other fights that will be happening at the same event that night then they have the fans desire with heated press interviews such as this one then the action which they will advertise their ticket sales on the web, box office and their tv ad, As Box nation is owned by Frank Warren Promotions.
Frank Warren Promotions has recently added and branded the fight as Lionheart vs Braveheart as George Groves (Lionheart) is English and Kenny Anderson (Breaveheart) is Scottish, this helps gain support from people from that country, a popular advertising tactic that helps capture the target market as most boxers are given fight names as it makes them sound like warriors which helps build tension for a great match up. This features at the top of the websites homepage as the closer to the fight we get the more they seem to show as other fights that they promote have now passed.
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| Box Nation advertising the up coming events |
Here is a classic example of boxing advertising. Watch all the way through and here what the commentator is saying at the end. This is Derek Chisora, which is another fighter who Frank Warren Promotions promotes.
Though this is bad press and is not a good look from a promotional point of view or as advertising, at the end of the day it's still advertising, and in the boxing world this is what gets peoples attention for a future fight as these types of events get big media attention. These situations could be prevented and calmed down with security and police but as far as boxing goes, people sit back for a minute and let the fighters do such things for this reason.
Groves vs Anderson fight will be advertised and talked about in all the main boxing magazines, such as Ring Magazine and Boxing News.
Interest in live sport is strongly driven by TV and other media coverage. TV coverage has increased by 30% in the past five years, with strong growth in football, golf, tennis and rugby, smong the major sports. The shift in TV coverage of sport away from terrestrial and towards satelite and cable channels has also contiued. In 2010 they broadcast 94% of all sport on TV compared to 91% in 2009.
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