Who Will Attend??

Frank Warren Promotions

Frank Warren Promotions is the UK's number 1 promoter for Boxing.

These tables show that younger men between 15-24 are most common to watch live sport followed by 25-34 years old who are doing part time work between 8 - 29 hours per week. Weather it be in pubs/ bars or clubs on a weekly basis men are the main target audience and women are least likely to be targeted or attend a sporting event. The most common earnings for an audience to do with sporting events seems to be people who earn £47.000 - £49.999. I believe the reason for this is that these people who earn this amount and watch sport are betting on these sporting events and Boxing has a big element of people gambling on each fight. Although people that earn between £37,000 - £39,999 are a big following with just over four times the average, Boxing does have a big working class audience with people earning between £27,000 - £29,999 at nearly three times the average and at a social class of c2. This suggests that Boxing has a wide audience but whatever the social class and how much money they earn, Boxing itself aims at a male audience.

                                           

http://books.google.co.uk/books?id=thzsXprMf9gC&pg=PA223&dq=boxing+uk+audience&hl=en#v=onepage&q=boxing%20uk%20audience&f=false

             

Base: 1,589 internet users aged 16+ all who have listen to live sports in the past 12 months
including live at the event and on TV, radio, internet ** small sub-sample (75-100) Source: GMI/ Mintel

Linking the report to the tables above will help you understand that throughout the 70's, 80's, 90's and back in 2008 - the present time, shows that the main target audience for sport, but in case Boxing, that the audience tends to be more male that female.

• Due to limited availability, the cost of tickets for some of the more popular sports events is quite high and this has the effect of excluding certain sectors of society from being able to go to watch many forms of live sport, since they are un able to afford them.
• The result is that sports which were once considered the reserve of the working man, such as football and, to a degree, rugby union which are now watched by an affluent audience, drawn predominantly from the AB and C1 socio-economic groups.

(Source: Mintel: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&

/display/id=545505/display/id=576086#hit1)

Your client's

ad at the boxing ring

Reach an audience of young males advertising ringside

By Diego Vasquez

April 5, 2010

Advertisers are always eager to connect with young men, and there's

perhaps no more reliable place to find them at boxing matches, where

more than three quarters of the audience is male and young.

Sponsorships at boxing matches are open to advertisers of any level,

from those with deep pockets to those with tight budgets.

Bouts can be small, local events or huge world championship fights that 

are seen by thousands on site and millions more through pay-per-view.

While boxing matches lack opportunity to sponsor crazy stunts like

you find at a minor league baseball game, the branding opportunities

are endless. Advertisers can place their logos on anything from the ring

to the ropes to the boxers themselves.

To find out how to get your client at a boxing match, read on.

Base: 1,589 internet users aged 16+ all who have listen to live sports in the past 12 months

including live at the event and on TV, radio, internet ** small sub-sample (75-100)
Source: GMI/ Mintel

                                   

The report above by Diego Vasquez back in 2010 shows evidence that Males are the main target for promoters. Follow the link to read more about the target audience and the benefits of being a sponsor at a Boxing event.


http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_s_ad_at_the_boxing_ring.asp

The ARC Show London

Fair for commercial lighting.

The ARC Show is where the lighting industry gather to source products, find new suppliers, keep up to date with the latest product launches and lighting ideas and catch up with contracts within the industry. Anyone involved in the purchasing, designing or developing of lighting products in an architectural, retail or commercial capacity should visit the fair.

These tables show the types of people that would attend exhibition shows like The ARC Show. They show that mainly adults between the ages of 25 - 44  would attend who are on a comfortable salary who have also been in further education, though there is a big interest of 45 - 54 year old's interested as this would be the age of people who have been in further education with a degree and are now in a business management job as the salaries shown below are between £23.000 and £49.999 which you don't really earn being and the bottom of a business and most work 30 hours or more a week. 65+ followed by 15 -24 year old's are the people who are least likely to attend an exhibition like The ARC Show.

"As with many aspects of events management, the breadth and range of types of special event make it hard to generalize about how to market events, when those events are intended to fulfill very different objectives and may be targeted at very different markets. The key to how an event will be marketed is the target market itself - knowing what kind of people will attend, where they live and how can they be influenced to attend. Marketing is not simply pushing out a few posters and hoping for the best. We need to know as much as possible about the target market, and be able to split it into convenient segments in order to best understand what techniques would make them aware of the event and attract them to it, as well as considering issues of differential pricing for the different income, and limited time. This being the case, events compete for the public's attention, money and time, against all kinds of other activities and attractions, from eating out to engaging in sports and hobbies."

                                      Shone, A and Parry, B

On The ARC Shows website you can also access a visitors profile which gives you the ins and outs of the types of people who you can expect to attend and just how much money people are going to spend. These graphs will give the answers people need:

Visitor Profile Primary Company Activity Primary Job Function Product Interest Market Sectors Purchasing Authority For more information... http://www.thearcshow.com/visitor-profile