Public Relations

Philip J Kitchen best describes Public relations as a managerial disipline and Public Relations practice is the art and social science of analysing trends, predicting their consequences, counselling organisation's leadership, and implementing planned programmes of action which will serve both the organisation's and the public interest.
He says how public interest will benefit the event by it being supported and it will benefit the public by being entertained by the event.


Black (1993) maintains that PR is planned in an effort to create goodwill and mutual understanding between an organization and its publics.

                                                                                             Masterman, G


Philip J Kitchen explains Public Relations further by saying how Public relations serves as an intelligent function, analysing and interpreting trends and issues in the environment that may have potential consequences for an organisation and its stakeholders.

"If I was down to my last dollar, I'd spend it on public relations."
                                                                                         "Bill Gates"

Frank Warren Promotions and The Arc Show will both use Public Relations to boost ticket sales and to get people interested in watching and attending their shows. Though The ARC Show isn't selling tickets, they still want to make people aware of their show and sign up for a ticket to attend. Newspapers websites including social media sites will play a key part in this as people talking about the event on sites like Facebook will have other people seeing what people are saying about the event. They will each use these in different ways as Frank Warren Promotions will use media coverage as the main choice by getting papers/ t.v programs i.e. Ringside which is on Sky Sports to talk about their up coming fights, while The ARC Show will get big business such as Building Design and Property Week to be talking about upcoming shows where they will be staging their products and have on offer, usually at a discount at exhibitions, as well as on show.

Objectives:

• Promote the fight/ goods
• Gain public interest
• Encourage excitement
• Keep people informed
• Sell out tickets

Media Coverage

Frank Warren Promotions will mainly rely on media coverage as the main advertise along with public relations. They will be aiming at fight fans and making them aware of the next show in order to sell out tickets and gain as big a public interest as they can.

Mirror report on Groves vs Anderson fight

The choice of media depends upon the type of product or service being advertised, the target market, and the clients budget. Each campaign can be in one form of media or multiple forms. Traditional advertising media includes print, TV, and radio. Non - traditional media includes ambient and guerrilla concepts. In addition, there is direct media, and interactive media. in the UK, each type of media is defined by its relation to a hypothetical "line" that divides the two. Traditional media is "above the line" whereas direct marketing and interactive advertising is "below the line".

  "Pete Barry"

I believe that Frank Warren Promotions relies heavily on traditional advertising whereas The ARC Show will rely on direct media. The evidence is show in the research that warren works hard on getting media reports as boxing has a history of showing this, and recently they have worked hard on getting their own TV channel just for boxing which is of course Box Nation. The ARC Show will work hard on getting into business magazines to aim directly at the big businesses as they have a limited audience when it comes to the public. 

Trade Publications

So Design PRIMA is not quite dead and gone ....


After years of declining visitor figures and somewhat questionable feedback as to the validity and focus of the event, Design PRIMA has landed the backing of The ARC Show and United Business Media, still one of the power houses in B2B publishing and exhibitors. The publications that they will bring to the table range from Mondo (a lighting publication) to Building Design and Property Week, well respected publications with respected voices and good integrity.


The Arc Show and Design PRIMA will run side by side with exhibitors being able to see the latest in commercial, retail and residential lighting and contract furniture all under one roof at the Business Design Centre from 29th February - 1st March.


If Design PRIMA can find its way back into the hearts and minds of the contract trade and sit alongside of clerkenwell Design Week, next year could hold some interesting events for designers and trade alike. The market here needs these platforms to engage a wider audience, who are becoming much more sophisticated and have higher expectations then just visiting another trade show.

Though The ARC Show will use media coverage they will not rely on it as much as Frank warren Promotions, they will use in office techniques by spreading the word with the big companies in the industry as I mentioned. Though they will do some as they done here with LED Magazine.....

LEDs Magazine with information on The ARC Show

LEDs Magazine Report on The ARC Show

The ARC Show 2012 February 29-March01,2012 Business Design Centre, London, United Kingdom The ARC Show is London's most respected and established lighting show, dedicated to global architectural retail or commercial lighting. Now entering its seventh year, the event announces two exciting new feature areas, based on subjects that are high on the agenda of the lighting industry. With the future of sustainable lighting such a hot topic, The Sustainable Lighting Showcase will deliver the next generation of energy efficient lighting and technologies.