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| Groves vs DeGale in 2011 |
Super middleweight champion James DeGale (11-1, 8 KO’s) will be defending his European Boxing Union strap against 36-year-old former WBC super middleweight champion Cristian Sanavia (45-5-1, 13 KO’s) on the undercard of the George Groves vs. Kenny Anderson bout on March 16th at the Wembley Arena in London.
This fight between DeGale and Sanavia takes place on the same night, on the undercard, as the Groves vs Anderson because Groves and Degale had a bitter grudge match back in 2011 being promoted as the grudge match of the decade which ended as Groves being the victorious. This is a good way for promoting the rematch between Groves and Anderson, as all boxing fans hope for another fight between Degale and Groves. Which is sure to be another classic.
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| Wembley Arena |
http://www.frankwarren.tv/
January 16th, 2012
Well you've certainly picked a couple of completely different events. They will both place a completely different emphasis on use of marketing communications tools. Check out the ARC site to see if they tell you where they are going to be doing their communications and advetising as it might be alittle hard to find
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