Wednesday, 26 October 2011

Whats My Blog All About??

It's about comparing the promotion and advertising techniques between The Arc Show in London and Box Nation/Frank Warren Promotions fight between George Groves and Kenny Anderson.


The Arc Show is London's most respected and anticipated lighting show, dedicated to the global architectural, retail and commercial lighting industry. Experience another level of lighting at The Arc Show as London takes its center stage.


Box Nation is a Sky/ Virgin Media channel which is owned by Frank Warren Promotions that shows pay per view boxing fights and Frank Warren Promotions are the promoters of this fight.


References

Academic.mintel.com (2011) Spectator Sports - UK - April 2011 - Market Research Report. [online] Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=545505/displaytables/id=545505 [Accessed: 05 March 2012].

Academic.mintel.com (2007) Spectator Sports - UK - April 2011 - Market Research Report. [online] Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=545505/display/id=576086#hit1  [Accessed: 12 Mar 2012].


Barry, P. (2012) The advertising Concept Book, A complete Guide To Creative Ideas, Strategies and Campaigns. Thames and Hudson.

Books.google.co.uk (1905) Mediasport - Lawrence A. Wenner - Google Books. [online] Available at: http://books.google.co.uk/books?id=thzsXprMf9gC&pg=PA223&dq=boxing+uk+audience&hl=en#v=onepage&q=boxing%20uk%20audience&f=false [Accessed: 20 February 2012].

Boxnation.com (2010) Upcoming schedule : Box Nation. [online] Available at: http://www.boxnation.com/boxing-matches/ [Accessed: 12 March 2012].


Consumerpsychologist.com (1993) Segmentation, Targeting and Positioning-Consumer Behaviour. [online] Available at: http://www.consumerpsychologist.com/cb_Segmentation.html [Accessed: 13 March 2012]


Facebook.com (2012) The ARC Show - Local business - London, United Kingdom | Facebook. [online] Available at: http://www.facebook.com/arcshow [Accessed: 1st February 2012].

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Fill, C. (1999) Marketing Communications, Contexts, Contents and Strategies. The Strong Theory of Advertising and The Weak Theory Of Advertising. 2nd ed. Hemel Hempstead: Prentice Hall, Chapter 13, p269 - 270.


Fill, C. (1999) Marketing Communications, Contexts, Contents and Strategies. A Linear Model Of Communication. 2nd ed. Hemel Hempstead: Prentice Hall, Chapter 2, p24 - 25

Frankwarren.tv (2010) Frank Warren Promotions. [online] Available at: http://www.frankwarren.tv/ [Accessed: 15 December 2011].

Georgegroves.com (2008) The Official Website of Super Middleweight George Groves. [online] Available at: http://www.georgegroves.com/ [Accessed: 10 January 2012].


kmrsoftware.net (n.d.) Login Page. Watching live sports in the last 12 months. [online] Available at:  https://www.kmrsoftware.net/netquestuni2/default.aspx [Accessed 8th February 2012]


kmrsoftware.net (n.d.) Login Page. Exhibitions And Outings Visited In The Last 12 Months, Other Visitor Attractions. [online] Available at: https://www.kmrsoftware.net/netquestuni2/default.aspx [Accessed 8th February 2012]

Masterman, G (2007) Sponsorship, For A Return Of Investment. Oxford: Butterworth-Heinemann


Masterman, G (2006) Innovative Marketing Communications, Strategies for the events industry. Sales Promotion. Oxford: Butterworth-Heinemann, ch 5, p85 -86


Masterman, G (2006) Innovative Marketing Communications, Strategies for the events industry. Communication theory and objective setting. Oxford: Butterworth-Heinemann, ch 3, p42


Medialifemagazine.com (2010) Media Life Magazine - Your client's ad at the boxing ring. [online] Available at: http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_s_ad_at_the_boxing_ring.asp [Accessed: 2nd March 2012].


Thearcshow.com (2012) Visitor Profile | Visit. [online] Available at: http://www.thearcshow.com/visitor-profile [Accessed: 8th February 2012].

Twitter.com (n.d.) [online] Available at: https://twitter.com/#!/thearcshow [Accessed: 1st February 2012].

Twitter.com (n.d.) [online] Available at: https://twitter.com/#!/frankwarren_tv [Accessed: 1st February 2012].